VANCOUVER, Wash.–(BUSINESS WIRE)–ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data and intelligence, announced that it now provides information on technology solutions used by more than 30 million people. businesses, allowing customers to more accurately target their sales and marketing campaigns.
Businesses can use this technographic data to research whether a potential buyer is using competing or complementary products and to understand the technical maturity of an account. ZoomInfo’s extensive technographic dataset now traces more than 300 million associations between companies and the distinct technologies, platforms and programming languages they use, arming sales, marketing and recruiting teams with an incredibly detailed network of prospecting information on their best-suited accounts. ZoomInfo can identify technologies in more than 200 technology categories, including a company’s customer relationship management (CRM) software, enterprise resource planning (ERP) software, and applicant tracking system ( ATS).
“Knowing what technologies your prospects are using before they even pick up the phone gives salespeople a huge head start,” said Kirti Patel, Senior Director of Engineering at ZoomInfo. “With today’s economic headwinds, sales teams are looking for every opportunity to increase efficiency, and having access to a prospect’s tech stack can transform your go-to-market.”
ZoomInfo’s technology pipeline builds an accurate profile of a company’s technology stack by analyzing data from over 20 types of sources, including proprietary websites, job postings, and customer testimonials. This newly improved pipeline now tracks the usage of over 30,000 technologies. Customers also gain visibility into where companies use each technology in their business, such as when a company uses a specific e-commerce solution on its checkout page or operates a chatbot solution on its homepage.
Additionally, technology companies can leverage ZoomInfo’s technographic data to identify competitors’ customers, enabling sales teams to advocate for the move and win back business. Businesses that partner or integrate with other businesses can also analyze technographic data to guide their partnering strategies.
After identifying the best-fit targets, users can improve sales productivity and win rates with personalized messaging, all within RevOS, ZoomInfo’s modern revenue operating system.
Customers using ZoomInfo’s SalesOS and MarketingOS products can search for leads based on the technologies they use and receive alerts when companies they are interested in add or remove specific technologies from their technology stack. ZoomInfo’s automated sales and marketing tools also allow users to act on this information immediately, such as initiating an email broadcast sequence or an account-based marketing campaign tailored to the specific needs of these prospects. . When looking to fill positions, TalentOS users can filter and identify candidates based on their experience with specific technologies the recruiting company is already using.
Additionally, OperationsOS users can leverage ZoomInfo’s technographic data brick to create “lookalike” models, allowing sales operations teams to discover their most likely buyers, based on the prospect’s level of business complexity. , as indicated by the other technology solutions they currently use.
Through significant improvements to its machine learning algorithms and processes, ZoomInfo now continuously researches and updates data on the technologies used by individual businesses, often on a daily basis. Nearly 90% of active matches between technology and business on the ZoomInfo platform have been updated in the last three months.
“ZoomInfo’s breadth of data allows us to track prospects that we can actually work with because they typically have specific technologies that they work with that we need to be able to leverage,” said Mike Perrone, Chief Revenue Officer at Prodoscore. , an employee productivity software company.
For more information on ZoomInfo’s enhanced technology data, please visit zoominfo.com/data.
About ZoomInfo
ZoomInfo (NASDAQ: ZI) is a leader in modern go-to-market software, data and intelligence for more than 30,000 businesses worldwide. ZoomInfo’s revenue operating system, RevOS, enables B2B sales, marketing, operations, and recruiting professionals to hit their numbers by combining best-in-class technology with data coverage, accuracy, and unparalleled depth of company and contact information. With built-in integrations across workflows and technology stacks, including leading CRM, sales engagement, marketing automation, and talent management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for his clients. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notification program, the company is a registered data broker with the states of California and Vermont. Learn about ZoomInfo’s commitment to compliance, privacy and security. For more information on ZoomInfo’s leading software, data, and go-to-market information, and how it helps sales, marketing, operations, and recruiting professionals, please visit www.zoominfo.com .
