PORTLAND, Ore.–(BUSINESS WIRE)–Zelcore, the world’s premier gateway for Web3, today announced the appointment of Gil Rutkowski as Chief Technology Officer. With years of experience designing software applications to focus on what consumers want, Rutkowski is a key addition to Zelcore’s leadership team. In this role, he will increase the value of the Zelcore platform by making decentralization simpler and more accessible to consumers as the world moves to Web3.
Prior to Zelcore, Rutkowski was at Fjord, part of Accenture Interactive, where he specialized in designing human-centered software applications for leading consumer brands like Apple, Allstate, Nokia, Xfinity and many others. Rutkowski’s background in large-scale human-centered design and engineering is critical to the future of Web3 and Zelcore’s role as a catalyst for mass adoption.
“Zelcore is the first-ever gateway specifically designed to enable mass consumer adoption of Web3. To make Web3 usability less complex, we needed a seasoned leader like Gil with a proven track record of creating simple, human-centered design experiences at scale,” said Tim Tully, CEO of Zelcore. “Together with Gil, we are working aggressively to mitigate the complexities of blockchain and Web3 to enable consumers to benefit from the utility the technology promises. Our vision is to enable the decentralized ethos of Zelcore and giving individuals control over their assets and, therefore, their future.
“As we enter this complex new paradigm of Web3, I am honored to join a team that has been at the forefront with an expansive feature set unlike any other platform,” Rutkowski said. “Zelcore is well positioned as a leader in this decentralized future. Our intention is to simplify Web3 and make its usability second nature to the consumer: a simple, intuitive and frictionless experience. I am excited to help evolve this transformative technology.
With the addition of Gil to the management team, former Zelcore CTO and co-founder Tadeas Kmenta will elevate his role to co-founder and lead lead developer. In this role, Kmenta will focus exclusively on expanding the code base that supports nearly 70 blockchains and building several key on-chain and decentralized initiatives for Zelcore that will keep it at the forefront of the industry. innovation.
More information on how Zelcore simplifies the consumer DeFi experience can be found here.
About Zelcore
Zelcore is the world’s first consumer gateway for Web3. The easiest way to navigate all major blockchain exchanges and protocols, Zelcore allows people to find, manage, trade, and truly own their digital assets and information quickly. Founded and led by a team with deep experience in crypto, blockchain, payments and financial services, Zelcore is based in Portland, OR.
