Business

This 11-year-old from St. George started his first business at age 4 to fund his own goat farm – St George News

ST. GEORGE — This young entrepreneur started his first business at the age of 4 to finance his own goat farm. Seven years later, it’s still there.

Rock Fanene, entrepreneur since age 4, poses with two of his businesses inside his home in St. George, Utah on March 7, 2023 | Photo by Jessi Bang, St. George News

Rock Fanene, 11, owner of Rock’s Garden + Home and Field and Court, told St. George News it all started with growing organic plants. At just 4 years old, he grew the plants, put them in a cart and pulled them around his neighborhood to sell.

Three years later, at age 7, he began creating his own concrete pots from recycled shapes and adding succulents to create succulent gardens. Under the name Rock’s Garden and Home, he sold his rustic creations to the Downtown Farmers Market, where he said they were a huge hit. Her favorite planter to make is the Gravity Bowl, which spins and tilts without overflowing.

“I love plants, from the start,” he said. “These are funky looking pots and plants that are fun to make from scratch. And everyone loves them.

Rock’s Garden and Home was established for the sole purpose of funding its own goat farm. Proceeds from his business allowed him to purchase a line of high quality champion goats. The farm, which is now located in Washington Fields, also consists of ducks and chickens.

Succulents are placed in cement pots made by Rock Fanene, location and date not specified | Photo courtesy of Melynda Fanene, St. George News

Fanene’s mother, Melynda Fanene, said her son sold many pots at local markets until COVID hit. The company then focused heavily on online sales and turned to the wholesale market. His planters are available at the local Moss and Timber store, and he has also been hired to make centerpieces for weddings and corporate events.

“I learned a lot about succulents,” Rock Fanene said of his work with Moss and Timber. “Like when the leaves fall, you can just put them on some dirt and water them and it starts to grow roots, just from a dead leaf. Succulents are really cool.

Now that he owns “a ton of goats”, Rock Fanene said his business now supports his sports career, which consists of football, basketball and baseball. His parents pay 50% of the sports fees, while he pays the remaining 50%. His mother said she was always happy to invest in him if he was willing to invest in himself. The businesses have been a great educational tool for her son and mean money isn’t wasted on ‘candy and splurge’.

Continuing his sports career, Rock Fanene started a YouTube channel called Field and Court, where he personally interviews athletes who he hopes will inspire others.

Rock Fanene plays baseball, location and date not specified | Photo courtesy of Melynda Fanene, St. George News

“The focus and theme is basically ‘Let’s be great,'” he said. “I mostly ask them what they would say to young athletes in sport and in life. And I got a ton of very good answers on this, like “Don’t give up”.

Rock Fanene said that many people find themselves depressed and the purpose of his videos is to lift their spirits and focus on the positive. He has interviewed many BYU athletes who turned pro, two Utah State players, an NFL player, a baseball influencer and many more.

But that’s not all.

Coinciding with his sports career and his Field and Court brand, Rock Fanene recently had the opportunity to create his own sports line called The Grip, which spun off from a friend’s phone accessories brand. Its sports line features images of various sports balls such as basketballs, soccer balls, and baseballs. Phone grips can be used as a stand, a way to avoid dropping phones and more, and lay flat on the back of phones to allow them to slip easily into pockets.

“My passion for sports has grown and I thought why not make a bunch of sports out of it, so I can do what I love and make money from it at the same time,” he said. declared.

As for future goals, Fanene said he is focused on excellence in sports with football being his favorite and basketball a close second. Outside of sport, he wants to continue to focus on his business.

Rock Fanene’s line of sports phone jacks sit on a counter inside his home in St. George, Utah on March 7, 2023 | Photo by Jessi Bang, St. George News

“We’re homeschooling and traveling all the time and constantly adventuring in life,” her mother said. “We are a family of entrepreneurs and I want him to have that fire in him. I see it and I like it mainly because it teaches him to talk to people.

Melynda Fanene said her son learned to speak respectfully to adults in the market and learned to be a salesperson – something he comes naturally to. As he interviews more athletes, his communication skills continue to improve. With two younger siblings still looking big brother, they are also learning to be mature and communicate, which means it makes a difference for the whole family.

“All the businesses I’ve done have made a lot of money,” Rock Fanene said. “The best part of owning a business, though, is running something that’s mine.”

To buy a succulent planter at Rock’s Garden and Home, follow them on Instagram. Subscribe to Rock Fanene’s Field and Court YouTube channel or follow @fieldandcourt on Instagram.

Photo gallery

Rock Fanene poses with one of his goats that he paid for from his own business, location and date not specified | Photo courtesy of Melynda Fanene, St. George News

Succulents are placed in cement pots made by Rock Fanene, location and date not specified | Photo courtesy of Melynda Fanene, St. George News

A succulent garden is placed in a cement pot made by Rock’s Garden and Home, St. George, Utah, March 7, 2023 | Photo by Jessi Bang, St. George News

Succulents are placed in cement pots made by Rock Fanene, location and date not specified | Photo courtesy of Melynda Fanene, St. George News

A succulent garden is placed in a cement pot made by Rock’s Garden and Home, St. George, Utah, March 7, 2023 | Photo by Jessi Bang, St. George News

Succulents are placed in cement pots made by Rock Fanene, location and date not specified | Photo courtesy of Melynda Fanene, St. George News

A Succulent Garden and Cement Pot from Rock Fanene is Placed as Home Decor, Location and Date Unspecified | Photo courtesy of Melynda Fanene, St. George News

The mini palm trees are placed in cement pots made by Rock Fanene, place and date not specified | Photo courtesy of Melynda Fanene, St. George News

Succulents are placed in cement pots made by Rock Fanene, location and date not specified | Photo courtesy of Melynda Fanene, St. George News

A succulent garden is placed in a cement pot made by Rock’s Garden and Home, St. George, Utah, March 7, 2023 | Photo by Jessi Bang, St. George News

Succulents are placed in cement pots made by Rock Fanene, location and date not specified | Photo courtesy of Melynda Fanene, St. George News

Rock Fanene, entrepreneur since age four, poses with two of his businesses inside his home in St. George, Utah on March 7, 2023 | Photo by Jessi Bang, St. George News

Rock Fanene plays baseball, location and date not specified | Photo courtesy of Melynda Fanene, St. George News

Rock Fanene’s line of sports phone jacks sit on a counter inside his home in St. George, Utah on March 7, 2023 | Photo by Jessi Bang, St. George News

Copyright St. George News, SaintGeorgeUtah.com LLC, 2023, all rights reserved.

Jessi Bang was born and raised in Utah and is passionate about nature and the great outdoors. She graduated from Kaplan University in California with a degree in criminal justice. She has extensive experience in marketing, content creation, photography and copywriting. You can find her showcasing outdoor adventures on her blog, “The Rambling Raccoon.” In her spare time, she enjoys climbing mountains, running trails, working out and cuddling her two adorable puppies.

Related Article

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button