Last year, I was lucky enough to be a judge for T-Mobile’s first unconventional awards at the GSMA Mobile World Congress (MWC) in Las Vegas. The former CTIA event has long suffered from an identity crisis, but its move from Los Angeles has finally breathed new life into the event. T-Mobile, in an effort to increase the visibility of its business services, rolled the dice (pun intended!) in Las Vegas in 2022 to create an awards ceremony to commemorate the innovative use of mobile phone solutions. connectivity in industries and educational institutions.
I compare the event to American Idol meets Shark Tank, but without the snark. This year, I will join the same panel of judges to celebrate unconventional thinking with a touch of category. I would like to share the details, so let’s go.
Joining me this year for the Unconventional Awards is a Who’s Who of thought leaders. Besides me, a globally recognized industry analyst who manages networking and security practices for Moor Insights & Strategy, the panel includes:
For 2023, the Unconventional Awards encompass four innovation categories, with winners receiving cash for a charitable donation. The nomination process began on May 1 and will continue until the end of July. You can find out more by visiting the official nomination site.
The first category is customer experience, which seeks to recognize companies that strive to better serve customers and deliver a brand experience or promise. The second is Employee Enablement, which spotlights pioneers in finding new and unconventional ways to bring out the best in their internal teams. The third is Industry, which salutes pioneers who facilitate innovation within industries by challenging the status quo. The fourth category, new for this year, is Community, which announces government, education, and public safety disruptors who enable innovation within their respective organizations.
I love the addition of the fourth category this year to complete our coverage and, more importantly, recognize the teachers and first responders who are so essential to the fabric of our communities.
I look forward to attending MWC Las Vegas in the fall, and especially to having the opportunity to participate in the T-Mobile for Business Unconventional Awards again. The program is an innovative way to recognize leaders from public and private institutions and highlight their innovative use of connectivity.
By my estimation, we are halfway through the 5G era, with many mobile network operators yet to roll out standalone 5G which promises to unlock the true potential of the technology. T-Mobile was the first to achieve this 5G milestone, and it will be interesting to see what unfolds both at its upcoming awards show and for the telecom industry as a whole.
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