Sony Music Entertainment (Japan) exhibits at AWE USA 2023

– Introducing “Project PV” to Transport Various Physical Objects into Virtual Worlds and Create New Forms of Entertainment at the World’s Leading XR Conference –

TOKYO, May 26, 2023 /PRNewswire/ — Sony Music Entertainment (Japan) Inc (“Sony Music” or “the Company”) will be exhibiting at AWE USA 2023 (“AWE”), the world’s leading XR conference, starting on June 31 May to June 2 in Santa Clara, California for the first time, and will unveil its new project called “Project PV”. Under the theme “From Physical to Virtual”, Sony Music aims to create new value and new forms of entertainment by bringing various physical objects into the virtual world.

Sony Music Entertainment (Japan) exhibits at AWE USA 2023

At the Sony Music booth at AWE (booth #938), a proof of concept of turning physical objects into digital data via 3D scanning, displaying the 3D objects in a metaverse, and engaging in conversations with other users metaverse, will be delivered to participating XR professionals for the first time. In addition, a product demonstration of “WIDAR”, a 3D photogrammetry application published by WOGO, Inc., will be displayed at the Sony Music booth as an example of mobile 3D scanning solutions.

Taking advantage of this opportunity, Project PV will further accelerate its efforts to seek the possibility of collaboration with professionals, companies and organizations that own entertainment intellectual property, online platforms or various technologies that can be applied to the concept of “Virtual to the physical”.

Preview of the exhibition at AWE USA 2023


From Wednesday 31 May to Friday 2 June 2023


Santa Clara Convention Center, Santa Clara, California


Sony Music Entertainment (Japan) Project PV at No. 938

About Sony Music Entertainment (Japan) Inc: Sony Music Entertainment (Japan), or SMEJ, is a wholly owned subsidiary of Sony Group Corporation and owns all shares and serves as the headquarters for the management and administration of all subsidiaries of Sony Music Group (Japan) .

Operations include marketing and linkages, research and development of artists, various artists and creators, building our overseas business, as well as creating new opportunities in the entertainment industry for digital content , live entertainment, music streaming and sports entertainment.


About AWE: AWE is an ongoing community for the AR and VR (collectively XR) industry that offers a series of major in-person conferences and expos, as well as online events and meetups throughout the year. year in more than 25 cities. high-quality, live educational classes and workshops, and resources for XR professionals around the world to learn, connect, and grow. With the XR market on track to hit $1 trillion by 2030, AWE aims to focus industry attention on the company’s own mission to help advance reality technology. augmented reality and virtual reality in order to promote human progress, guided by its fundamental values. collaboration, openness, diversity and inclusion. For more information, visit https://www.awexr.com.

SOURCE Sony Music Entertainment Japan

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