Warner Music Group’s Elektra Entertainment made two key promotions within the label group’s marketing department.
Katie Robinson has been appointed Senior Vice President while Adam Ruehmer has been appointed Senior Director and Head of Digital Marketing, effective immediately.
Based in Los Angeles, Robinson and Ruehmer will both report to Elektra co-presidents Mike Easterlin and Gregg Nadel.
Since joining Elektra in 2019, Robinson has overseen the label group’s artist roster campaigns, including Twenty One Pilots, Avril Lavigne, Maisie Peters, jxdn, A Day To Remember, Alec Benjamin, Fitz and The Tantrums and Flor.
Ruehmer first came to Elektra in 2021 after a seven-year stint with sister label Warner Records, and has since spearheaded digital campaigns for Brandi Carlile, Alec Benjamin, Avril Lavigne, Twenty One Pilots, Gojira, and more. .
Katie Robinson joined Elektra Entertainment in 2019 as Vice President, Marketing. The appointment marked her return to Warner Music Group, having worked with Atlantic and Fueled By Ramen from 2006 to 2013, before becoming Senior Director of Marketing.
Prior to Elektra, she was Global Head of Marketing at Red Bull Records, where she built and led the label’s marketing, digital and e-commerce team. Prior to that, Robinson spent three years at Interscope, where she oversaw marketing for The 1975, Madonna and others.
Beginning her career at Atlantic/Fueled By Ramen, she helped launch and build the multi-platinum careers of Bruno Mars, Paramore, Twenty One Pilots, Panic! At Disco, fun., and others.
Adam Ruehmer was named Director of Digital Marketing at Elektra Entertainment in 2021 after spending over seven years at Warner Records where he worked on digital strategy for Linkin Park, Michael Bublé, Disturbed, My Chemical Romance, Mastodon, and more.
His work on Linkin Park’s interactive 20th anniversary hybrid theory site earned him a Webby nomination.
Ruehmer began his career with Linkin Park, leading digital marketing as well as onsite fan activations and social content while the band was on tour.
“Over the past three years, Elektra and our artists have benefited greatly from Katie’s expert approach to marketing.”
Mike Easterlin and Gregg Nadel, Elektra
In making the announcement, Elektra Co-Presidents Mike Easterlin and Gregg Nadel said, “Over the past three years, Elektra and our artists have benefited greatly from Katie’s expert approach to marketing.
“From start to finish, she treats each campaign with an unparalleled level of passion and care, connecting artists with their fans in authentic and innovative ways.
“Adam is undoubtedly one of our rising stars – he is deeply rooted in the culture and will continue to experiment in the digital space to come up with strategies that move the needle. We are thrilled for Katie and Adam to these well-deserved new positions.
“Marketing is an integral part of the artist development process, and it has been a privilege to play a role in the success of so many of our talented artists.”
Katie Robinson
Katie Robinson said: “Marketing is an integral part of the artist development process, and it has been a privilege to play a role in the success of so many of our talented artists.
“Mike and Gregg have built a collaborative and creative team at Elektra and I’m grateful to continue to work together as we champion our amazing artists and their music.”
“Joining the Elektra team has led me to some of the most memorable and fulfilling moments of my career.”
Adam Ruhmer
Adam Ruehmer added, “Joining the Elektra team has led me to some of the most memorable and fulfilling moments of my career.
“There is so much more I look forward to achieving for our artists and I am grateful to Mike and Gregg for trusting me to lead our efforts in the digital space.”The music industry around the world
